Ruuts is a services marketplace that grants farmers, individuals, investors and governments the opportunity to benefit from large scale grasslands regeneration.
The agricultural sector has been experiencing more and more pressure in recent decades to increase its productivity while securing a stable quality of the goods it offers. However, this forces farmers to put less emphasis on soil regeneration which is in consequence extremely demanding on the environment. Regeneration implies sequestering carbon into the soil, increasing water infiltration and biodiversity. Soils that have been properly regenerated increase their fertility, produce larger quantities of high-quality food, improve food security and bring about better business results for the farmer.
Ruuts have realized that for soil regeneration to be scaled worldwide, the investors and farmers must find their way to each other and cooperate more efficiently. Companies, governments, and investors have an increasing need to mitigate their environmental footprint. Reductions in environmental risk exposure, customers' and shareholders’ pressure, employee turnover, government regulations can all serve as an example of their motivation. On the other hand, farmers from all over the world can create profit through soil regeneration by selling such improved environmental services. Ruuts quantifies soil regeneration and creates the space for conversation between both sides via an online marketplace.