EnvuelvE introduces a new packaging material instead of the other modern unsustainable ones: sheep wool.
The packaging industry is highly polluting all along its life cycle. At its creation, plastic materials are produced based on petroleum. They fulfil their one-use purpose only to be thrown away, polluting air, waters and lands for hundreds of years. In other cases, they end up harming animals and humans. Even more, from their very birth until their destruction, they consume tons of energy.
Nevertheless, the innovator behind Envuelve understood that packaging is essential for the transport and commercialization of merchandise. It protects and allows its manipulation. Therefore she decided to reassemble old carding machines to adapt them to adequate energy eﬃciency standards and feed them with solar renewable energy. The final product is made to replace plastic bubble wrap and polyethene foam wrap which obviously opens a large potential market. The founder is also considering the use of sheep wool for the packaging of food or pharmaceuticals thanks to its strong insulation properties.
Nevertheless, the usage of sheep wool can have a far-reaching effect. Including animals in farming systems can reduce the need for fertilizers. Rotational grazing techniques with sheep ensure that grass stores more carbon in its roots and therefore supports biodiversity. An additional benefit is that clean sheep wool can capture up to 1,8KG of CO2 which makes its implementation highly preferable.